REQUEST

Many bright students limit their ambitions when their backgrounds offer few opportunities. Despite having the brains, they often struggle to figure out what to do with them. How can we get their attention?

RESPONSE

Strategically positioned posters in the areas frequented by these students, highlighting GIVING BACK's one-on-one mentoring to unlock their full potential.

RESULT

Unprecedented numbers of kids enrolled in the mentorship program; its success prompted GIVING BACK to onboard additional mentors.

RESPONSIBILITY

• Art Director

• Concept

• Design